Ben & Jerry’s – Wanna spoon?

22 August 2012 | Fastmovers

In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have in common — birthdays, favorite bands, animals — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.

 

30 May 2014 |

COCA-COLA – FRIENDLY TWIST BOTLLE

Coke’s all about sharing. That’s the marketing message Coca-Cola is spreading around the world. In Colombia the brand devised a funny method to get freshmen at colleges connected. They ...
05 April 2019 |

Desperados – Epic Parties Imagined by You

Desperados has made a specialty out of hosting awesome parties with innovative tech. The Heineken-owned tequila flavored beer brand now launched ‘Epic Parties Imagined by You’, a yearlong series ...
09 July 2010 | Fastmovers

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...