Ben & Jerry’s – Wanna spoon?

22 August 2012 | Fastmovers

In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have in common — birthdays, favorite bands, animals — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.

 

27 July 2021 |

Popeyes – That Look From Popeyes

Last year Beyoncé released a fashion collection. It sold out instantly, but not before people noticed that the items looked nearly identical to the employee uniforms at Popeyes. Not ...
16 January 2014 |

Ajax – Social Wipes

Ajax multi-purpose wipes can cut through old dirt and stains with ease. To get that message across Ajax Australia came up with this funny online activation. Social Wipes is ...
09 July 2010 | Fastmovers

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...