Ben & Jerry’s – Wanna spoon?

22 August 2012 | Fastmovers

In this tasty social media campaign Ben & Jerry’s explores the boundaries of online friendships. The new Wanna Spoon? app scours Facebook profiles, looking for anything they might have in common — birthdays, favorite bands, animals — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.

 

05 January 2010 | Fastmovers

Pepsi – The Refresh Project

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
17 July 2009 | Fastmovers

Coca Cola – Emergency Refreshment

The ladies of the Coca Cola’s Emergency Refreshment team will be present at the big summer festivals in Holland. In naughty nurse outfits they search for overheated visitors that ...
22 March 2011 | Fastmovers

Coca Cola – Maroon 5 session

Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...