Basel Tourism – Pokémon Go, The Revenge
The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest ...
To raise awareness around the preservation of wild bees, French agency BETC transformed its yearly social responsibility report into an insect hotel. Special versions were printed on water-proof mineral paper pages which recipients can use as building bricks for a home-made shelter for bees. Though most beekeepers will probably disagree with the actual usefulness, Bee’n’Bee is a powerful display of BETC’s creative thinking power and an original education tool.