BeTV – Provocative outdoor installation

16 August 2018 | Services

Sacha Baron Cohen’s new show Who Is America? is already causing its fair share of controversy in the U.S. To promote it in Belgium, BETV came up with an outdoor installation that is as provocative as the show itself. The broadcaster built brick walls overnight in front of three Mexican restaurants, and attached a billboard for the show to the walls. None of the restaurant-owners were notified beforehand, but luckily they had a good sense of humor. You can check out the video on Ad Age.