IKEA – Movie Marketing
On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.