Mini – Remote-controlled miniatures
This funny piece of clandestine advertising caused big commotion in Olympic London. Several remote-controlled miniatures of Mini cars were whizzing around the athletics stadium to shuttle javelins, discus and ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.