IKEA – The Good Ship
As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.