Samsung – 3D Projection
3D-television is the next hot thing. To promote a new line of LED TVs Samsung introduced a large-scale 3D-outdoor projection at the Beurs van Berlage in Amsterdam. The public ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.