Microsoft – Changing the Game
Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.