Samsung – We are David Bailey
NX cameras allow amateur photographers to get professional results. At least that’s what Samsung says. With the We are David Bailey-campaign they try to prove the claim in a ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.