Jaguar – Actual Reality
A virtual reality headset is a great gadget to let people experience a product in a three dimensional world. But some experiences can’t be simulated. Like a test drive ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.