IKEA – Climbing Wall Stunt
IKEA promoted the opening of its 30th store in France with this awesome outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA ...
Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.