For many people rain is a major obstacle to go cycling. That’s why Brussels Mobility came up with this awesome product activation. The Poncho Posters were a limited series of designer rain ponchos presented in billboards along Brussels main bike tracks. Each billboard contained 20 ‘posters’ that cyclists could tear off and wear in case of rain. They were all gone a blink of an eye before starting quite some online buzz. Check out the case study for the whole story.