Baywatch – The Slow Mo Marathon
In the same week Nike tried to break the 2 hour marathon barrier, in Los Angeles the marathon motto was ‘go slow like a pro’. To create a buzz ...
For many people rain is a major obstacle to go cycling. That’s why Brussels Mobility came up with this awesome product activation. The Poncho Posters were a limited series of designer rain ponchos presented in billboards along Brussels main bike tracks. Each billboard contained 20 ‘posters’ that cyclists could tear off and wear in case of rain. They were all gone a blink of an eye before starting quite some online buzz. Check out the case study for the whole story.
In the same week Nike tried to break the 2 hour marathon barrier, in Los Angeles the marathon motto was ‘go slow like a pro’. To create a buzz ...
Most household webcams aren’t safe. Hackers can hack them in a blink of an eye and put the footage online. To address this problem the French security company Uppersafe ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament ...