Michelob Ultra Pure Gold – Contract for Change
Only 1% of US. farmland is organic. The reason? Going organic is extremely challenging for struggling family farms. Anheuser-Busch brand Michelob ULTRA Pure Gold has taken on the mission ...
Did you know that 90% of your life is spent indoors? Often in poor air quality, increasing the risk of asthma, allergies, and sleep disorders. It’s a huge but invisible problem.
With Birdie, two Danish designers have created a visible solution with a fresh and fun design. This air monitor is inspired by the old method of using canaries to measure toxic air in coal mines. When the bird fainted, it was time to get out. Just like the birds in the mines, Birdie will drop down when the air quality is poor. You can bring it back to life by simply opening your windows.
Although this is not created for or used in a loyalty activation program, it checks all the boxes of a good promotion. When considering a branded promotion, a product like Birdie presents an intriguing opportunity to engage your target audience while addressing a pressing concern—indoor air quality. With its fresh and fun design, Birdie offers a visually appealing solution that can capture attention and generate interest.
For instance, if you are a health insurance company, a product like Birdie can symbolize your commitment to customer well-being and promote a healthy living environment. By combining innovative design with your brand’s values and a customer-centric approach, you can create a memorable promotion that resonates with your audience and strengthens your brand identity.