Samsung – From Dream to Reality
For years filmmaker Max Joseph had a crazy idea that wouldn’t go away. He dreamed of filling highway dividers, which can be found in the median of many US ...
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn Borg. To create a bit of a buzz the Swedish sports fashion brand opened a pop-up store in Amsterdam where you could swap drugs for workout gear. Visitors traded their joints for a piece from the limited edition sportswear collection.