Samsung – Diving in the Desert
If you ever visited the Australian outback you know that the ocean feels 10.000 miles away. Opening a dive shop in Alice Springs also seems to be insane. Unless ...
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn Borg. To create a bit of a buzz the Swedish sports fashion brand opened a pop-up store in Amsterdam where you could swap drugs for workout gear. Visitors traded their joints for a piece from the limited edition sportswear collection.