Penningtons – Magic Mirror
Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you ...
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn Borg. To create a bit of a buzz the Swedish sports fashion brand opened a pop-up store in Amsterdam where you could swap drugs for workout gear. Visitors traded their joints for a piece from the limited edition sportswear collection.