Lux – The Soap with a Lump
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
This is an engaging guerrilla campaign by Bloemen.nl (online shop for flowers) in Holland. Because too many people in Holland forget about Mother’s Day Bloemen.nl presented living bouquets in parks throughout parks in Amsterdam (with a card that said: ‘Don’t let this be your only option on Mother’s Day’). A sympathetic way to remind people to buy flowers for their mother.