BMW – Flash projection cinema ad

17 December 2010 | Durables

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. By using the after image effect the German car manufacturer creates a totally new form of brand experience. Check here for the case study.
 

15 April 2016 |

Sony Mobile – Instazoom

To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris ...
03 March 2016 |

Samsung Gear VR – #BeFearless

Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...
08 February 2009 | Durables

Björn Borg – Let’s Break Up

Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...