BMW – Flash projection cinema ad

17 December 2010 | Durables

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. By using the after image effect the German car manufacturer creates a totally new form of brand experience. Check here for the case study.
 

18 August 2015 | Durables

Nike – Instaposters

This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic ...
08 February 2009 |

Björn Borg – Let’s Break Up

Björn Borgs new online campaign has nothing to do with Swedish underwear. But who cares? The concept ‘Breaking up in the name of love’ is very witty and interactive ...
04 March 2009 |

Sony VAIO – Europe Top Spots

The Sony VAIO-P is a new line of stylish netbooks with the size of a large envelope. A typical gadget for young cosmopolitans and that is exactly Sony’s target ...