BMW – Flash projection cinema ad

17 December 2010 | Durables

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. By using the after image effect the German car manufacturer creates a totally new form of brand experience. Check here for the case study.
 

17 January 2011 | Durables

WeSC – Interactive Display Window Concept

Students from the highly buzzed Swedish HyperIsland academy developed this interactive display window prototype for street fashion brand WeSC. The concept combines state of the art technique with the ...
01 November 2013 | Durables

ASICS – Treadmill Challenge

Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the ...
08 January 2020 | Durables

Volkswagen – The No Show Room

Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...