BMW – Flash projection cinema ad

17 December 2010 | Durables

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. By using the after image effect the German car manufacturer creates a totally new form of brand experience. Check here for the case study.
 

28 November 2011 | Durables

Penningtons – Magic Mirror

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you ...
29 October 2010 | Durables

MINI – Getaway Stockholm

A virtual reality game for the iPhone. That’s the best way to describe this interactive campaign for MINI. To promote the MINI Countryman, Jung van Matt Sweden created the ...
31 March 2016 | Durables

Toyota – Climb Wall on Times Square

With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...