Adidas – Interactive Window Shopping
With this great case Adidas explores the boundaries of interactive window shopping. At one of its stores in Nürnberg, Germany, passersby could browse the collection, try out clothes on ...
Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. By using the after image effect the German car manufacturer creates a totally new form of brand experience. Check here for the case study.