Hyundai – A Message to Space
The idea: a team of eleven Hyundai Genesis cars create a 5.55 square kilometres size message from a girl to her astronaut father in space. The result: a bigger than ...
Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. By using the after image effect the German car manufacturer creates a totally new form of brand experience. Check here for the case study.