BMW – Stage Your Driveway

17 September 2019 | Durables

In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW models were used as props during open-houses for luxury homes in Toronto, combining two customer journeys and turning driveways into showrooms. Smart thinking.

29 November 2010 |

Xbox Kinect – Interactive Projection Mapping

Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can ...
20 January 2015 | Durables

DJ QBert – Conductive Ink Album Cover

This album cover by the American DJ QBert is a great example of the creative things you can do with conductive ink technology. By touching the album cover people ...
13 February 2017 |

ASICS – The Big Chase

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...