BMW – Stage Your Driveway

17 September 2019 | Durables

In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW models were used as props during open-houses for luxury homes in Toronto, combining two customer journeys and turning driveways into showrooms. Smart thinking.

28 May 2010 |

Samsung – 3D Projection

3D-television is the next hot thing. To promote a new line of LED TVs Samsung introduced a large-scale 3D-outdoor projection at the Beurs van Berlage in Amsterdam. The public ...
19 December 2014 |

Sony – Xperia Underwater Store

We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. ...
24 September 2015 | Durables

The Staropramen TapWriter

In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...