Payless – Palessi
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
In this innovative and pretty successful brand collaboration BMW Canada teamed up with real estate company Heaps Estrin to put the spotlights on its most elite vehicles. Three BMW models were used as props during open-houses for luxury homes in Toronto, combining two customer journeys and turning driveways into showrooms. Smart thinking.