BMW – The Straightest Road Trip Possible

04 December 2018 | Durables

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: the crossover took the straightest line possible, no matter what obstacles stood in the way. That took a lot of creativity from the 35-person crew, that for example headed into farm country and encountered the Mississippi River. At last the car, full of dirt from the trip, entered the stage of the L.A. Auto Show.

23 February 2010 |

Adidas – Interactive Basketball

Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people ...
18 July 2014 | Durables

GALAXY S5 – UNDERWATERSELFIE CHALLENGE

To prove the water resistance of the Galaxy S5 Samsung confronted people in Zurich with an unexpected challenge. They had to jump into the ice-cold lake and take an ...
17 November 2012 |

IKEA – Launch Catalog

IKEA celebrated the annual launch of its world famous catalog in Singapore and Malaysia with a nine-day event. A clever link with Facebook created a social media buzz. Look ...