MINI – Artbeat
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat ...
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: the crossover took the straightest line possible, no matter what obstacles stood in the way. That took a lot of creativity from the 35-person crew, that for example headed into farm country and encountered the Mississippi River. At last the car, full of dirt from the trip, entered the stage of the L.A. Auto Show.