BMWi – Road to Coachella 2019

17 October 2019 | Durables

For the third year in a row, BMW promoted its electric i-series as official partner of the iconic Coachella Festival. The 2019 Road to Coachella was centered around festival performer and global superstar Khalid and included a road trip with Khalid-styled BMW’s, leading influencers and pitstop party where fans could meet him. The campaign results were awesome and Road to Coachella was voted Best Brandactivation at this year’s Eventex Awards.