BMWi – Road to Coachella 2019

17 October 2019 | Durables

For the third year in a row, BMW promoted its electric i-series as official partner of the iconic Coachella Festival. The 2019 Road to Coachella was centered around festival performer and global superstar Khalid and included a road trip with Khalid-styled BMW’s, leading influencers and pitstop party where fans could meet him. The campaign results were awesome and Road to Coachella was voted Best Brandactivation at this year’s Eventex Awards.

 

 

 

17 October 2019 | Durables

BMWi – Road to Coachella 2019

For the third year in a row, BMW promoted its electric i-series as official partner of the iconic Coachella Festival. The 2019 Road to Coachella was centered around festival ...
10 April 2018 | Durables

Alibaba and Ford – Super Test-Drive Centre

In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...
27 April 2012 | Durables

Samsung Galaxy Note – Holland salutes André Kuipers

With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...