Truth Initiative – The Treatment Box
In this provocative and powerful campaign the Truth Initiative turned its attention to opioid abuse among young Americans. The Treatment Box offered an intimate look into the life of ...
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The online bookshop asked eight world-renowned authors (such as Nicci French, Paula Hawkins and Robert Harris) to sign non-stop for 12 days. To make the impossible possible bol.com created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.