Sport Club Recife – Immortal Fans
Sometimes advertising has the power to really change lives. Like this organ-donor campaign from Brazil, in which die-hard Sport Club Recife fans showed how much they love their football ...
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The online bookshop asked eight world-renowned authors (such as Nicci French, Paula Hawkins and Robert Harris) to sign non-stop for 12 days. To make the impossible possible bol.com created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.