Orange – Spot the Bull
Telecom provider Orange connects a bull to the coolest pop festival in Great Britain. Desmond, a five year old bull with a gps receiver, grazes around on a secret ...
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The online bookshop asked eight world-renowned authors (such as Nicci French, Paula Hawkins and Robert Harris) to sign non-stop for 12 days. To make the impossible possible bol.com created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.