KLM & Airbnb – The Airplane Apartment
This is one of the coolest advertising stunts we’ve seen in the last couple of months. In partnership with Airbnb the Dutch airline KLM organized a contest in which ...
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The online bookshop asked eight world-renowned authors (such as Nicci French, Paula Hawkins and Robert Harris) to sign non-stop for 12 days. To make the impossible possible bol.com created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.