– The Impossible Signing Session

16 November 2016 | Services

At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt takes those signing sessions to a next level. The online bookshop asked eight world-renowned authors (such as Nicci French, Paula Hawkins and Robert Harris) to sign non-stop for 12 days. To make the impossible possible created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.