Brandactivation.nl new style
Since 2005 Brandactivation.nl collects the most innovative and effective cross media advertising concepts from all over the world. We thought it was time to give our blog a new ...
To prove that bpost is the best en fastest shipping partner for online shoppers, the largest Belgian postal company came up with a nice activation. They opened a live-streamed pop-up store in the center of Brussels, stocked with must-have items that were auctioned on the action site. Once sold, the item was picked up by a postman and delivered 24/7 to the lucky buyer. Look here for the case study.