Brewdog – Make Earth Great Again

03 November 2017 | Fastmovers

Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a protest beer to shake the world by the shoulders. Make Earth Great Again is designed to spark conversation about climate change and it’s brewed with water sourced from melting Arctic ice caps. To capture the attention of the world’s most prominent climate denier, Donald Trump, BrewDog also sent some bottles to The White House. Awesome initiative, in which BrewDog shows what it stands for as a brand by doing what they love most. Cheers to that!

24 January 2020 |

Four Seasons Condoms – Generation Intervention

Four Seasons Condoms cites statistics revealing that young adults in Australia are having 50 percent less sex than their parents’ generation. In an effort to tackle this ‘millennial sex ...
11 March 2011 | Fastmovers

Lipton Ice Green Tea – Positive Projects

Lipton have just launched their first of a few so-called Positive Projects in Australia. It is a piece of graffiti in the streets of Sydney, made to promote Lipton ...
09 December 2009 |

Coca Cola – Facial Profiler

More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...