Pepsi – The Refresh Project
Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a protest beer to shake the world by the shoulders. Make Earth Great Again is designed to spark conversation about climate change and it’s brewed with water sourced from melting Arctic ice caps. To capture the attention of the world’s most prominent climate denier, Donald Trump, BrewDog also sent some bottles to The White House. Awesome initiative, in which BrewDog shows what it stands for as a brand by doing what they love most. Cheers to that!