As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. It’s good to see that some brands come up with heartwarming ideas. At Brandactivation we like to share these activations that inspire us get through this difficult time. The first one comes from Scotland, where beer brand Brewdog is doing its bit to help with the shortage of hand sanitizer products that selling out everywhere in the UK. In its distillery Brewdog is producing its own sanitizer and the brand is giving it away for free to those in need.