Red Bull – Airdrop
With the Airdrop marketing campaign Red Bull involves students in an interactive experience. Instead of hiring hot girls to give out free samples the company placed crates of Red ...
In Brazil AB InBev’s Brahma Beer came up with a new business idea which combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that allows pay-per-view football fans to seamlessly purchase beer at the same time as they purchase a match broadcast. All you need is two more clicks using the remote control and custom-designed cans of your favorite team will arrive at your doorstep within an hour