Dove – Choose Beautiful
Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...
In Brazil AB InBev’s Brahma Beer came up with a new business idea which combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that allows pay-per-view football fans to seamlessly purchase beer at the same time as they purchase a match broadcast. All you need is two more clicks using the remote control and custom-designed cans of your favorite team will arrive at your doorstep within an hour