McDonald’s – TrackMyMacca’s App
When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App. It ...
In Brazil AB InBev’s Brahma Beer came up with a new business idea which combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that allows pay-per-view football fans to seamlessly purchase beer at the same time as they purchase a match broadcast. All you need is two more clicks using the remote control and custom-designed cans of your favorite team will arrive at your doorstep within an hour