PromPerú – Suitcases of Peru
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...
With this bold and out of the box concept Británico English Institute enters a whole new (and barely legal) playfield. Just like anywhere else in the world people in Peru download hitseries like Breaking Bad and Game of Thrones on illegal pirate sites. Because most of them don’t speak English good enough to understand the dialogues, there are lots of selfmade subtitles files. Británico English Institute messed up these files to activate people to take and English course. Look here for the case study.