Budweiser – BUDX Hotel

18 February 2020 | Fastmovers

In Miami Budweiser presented the Super Bowl weekend of your wildest dreams. For the first BudX event in the U.S., there was a complete hotel take-over, a waterfront mansion party, a barbershop pop-up and concerts by De La Soul, Channel Tres, Black Eyed Peas, Halsey and Diplo. Every inch of the venues was retrofitted to align with BudX’s visual identity, right down to the pillows. By giving stage to 200 influencers from 20 countries the beer brand expects to garner more than 1 billion impressions.