The comeback of NBA basketball often means that people will be reclaiming the couch in front of the TV to watch the games. The result is that pets are demoted to a position on the floor. As NBA sponsor in Brazil, Budweiser eased their pain with special red and white dog thrones. The beds have been distributed to influencers to promote the campaign and after thatthey were online available in different sizes. Sales profit will be reverted to animal protection NGOs.