McDonald’s –Billboard Bee Hotels
It’s estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live. As part of McDonald’s Sweden’s sustainability work restaurants have ...
It’s Super Bowl season. The time of the year that brands push the limit to create buzzworthy bigger than big advertising. Like this one form Budweiser Ligh in which an average Joe gets the night of his life. He plays a game of ping pong with Arnold Schwarzenegger and meets Don Cheadle and a llama in an elevator. Need I say more (trust me, there is)? Very cool activation! This video offers a glimpse behind the scenes.