Rexona – The ultimate Alter Machine
As part of a new campaign for their V12 deodorant Rexona developed the testosterone-filled Facebook app The Ultimate Alter Machine. It’s a cool quiz with a sort of Matrix ...
It’s Super Bowl season. The time of the year that brands push the limit to create buzzworthy bigger than big advertising. Like this one form Budweiser Ligh in which an average Joe gets the night of his life. He plays a game of ping pong with Arnold Schwarzenegger and meets Don Cheadle and a llama in an elevator. Need I say more (trust me, there is)? Very cool activation! This video offers a glimpse behind the scenes.