Budweiser – Recup Arena

10 February 2020 | Fastmovers

As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely out of more than 50,000 Budweiser Red Light Cups that were collected at arenas and the FIFA Fan Fests after the tournament in 2018. The activation furthers Budweiser’s commitment to sustainability, with the brand recently pledging that every single bottle of beer it brews will be powered with renewable electricity by 2025.

31 July 2013 | Fastmovers

Douwe Egberts – Bye Bye Red Eye

Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
07 May 2015 | Fastmovers

3M – Post-it Proposal

To show that a 3M Post-It is more than a piece of paper Korean creative agency Innored came up with this spectacular tearjerker stunt. A team of 250 Post-it ...
21 November 2017 | Fastmovers

Desperados – Skyfest

Desperados well-known for its crazy party experiments. For this one the tequila flavoured beer brand teamed up with party legend Elrow and deejays Jackmaster, Honey Dijon and Paco Osuna. ...