Budweiser – Recup Arena

10 February 2020 | Fastmovers

As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely out of more than 50,000 Budweiser Red Light Cups that were collected at arenas and the FIFA Fan Fests after the tournament in 2018. The activation furthers Budweiser’s commitment to sustainability, with the brand recently pledging that every single bottle of beer it brews will be powered with renewable electricity by 2025.

25 February 2010 |

Douwe Egberts – Douwe Egberts and More

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
31 March 2017 |

Pantene – Water Conservation Bottle

To inspire its customers to waste less water Pantene introduced this limited-edition package activation in southern California. Each bottle was equipped with a five-minute hour glass timer strapped onto ...
22 October 2019 | Fastmovers

Leroy Merlin – Lessons For Good

Leroy Merlin is a home improvement and gardening retailer with 47 stores in Italy. Every year it runs around 2,500 free in-store DIY courses for clients who want to ...