Douwe Egberts – Bye Bye Red Eye
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely out of more than 50,000 Budweiser Red Light Cups that were collected at arenas and the FIFA Fan Fests after the tournament in 2018. The activation furthers Budweiser’s commitment to sustainability, with the brand recently pledging that every single bottle of beer it brews will be powered with renewable electricity by 2025.