Budweiser – Recup Arena

10 February 2020 | Fastmovers

As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely out of more than 50,000 Budweiser Red Light Cups that were collected at arenas and the FIFA Fan Fests after the tournament in 2018. The activation furthers Budweiser’s commitment to sustainability, with the brand recently pledging that every single bottle of beer it brews will be powered with renewable electricity by 2025.

23 March 2009 | Fastmovers

Milky Way – Stretch Caramel

BBDO New York created a caramel-stretching campaign for a Milky Way candybar. In this ambient they use seatbelts in a New York taxi. And look at this one in ...
31 July 2013 | Fastmovers

Douwe Egberts – Bye Bye Red Eye

Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
19 March 2020 | Fastmovers

Brewdog – Punk Sanitizer

As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. It’s good to see that some brands come up with heartwarming ideas. At ...