Coca-Cola – Wrapping Paper Billboard
To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...
During the World Cup Budweiser has taken over a five-star hotel, the Pestana Rio Atlantica, overlooking the world-famous Copacabana Beach. The beer brand transformed it into a branded hotspot that hosts many events: from concerts to appearances by World Cup players. Check this video to get a general impression. And in this one DJ Fatboy Slim rocks the rooftop terrace.