MCDONALDS – HAPPY TABLE
With Happy Table McDonald’s takes its kids marketing strategy to the next level. Using Near Field Communication technology the fast food giant transformed dinner tables into digital playgrounds. The concept ...
During the World Cup Budweiser has taken over a five-star hotel, the Pestana Rio Atlantica, overlooking the world-famous Copacabana Beach. The beer brand transformed it into a branded hotspot that hosts many events: from concerts to appearances by World Cup players. Check this video to get a general impression. And in this one DJ Fatboy Slim rocks the rooftop terrace.