BVG Berlin – Limited edition Adidas sneaker

17 January 2018 | Durables

This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear giant Adidas. Together they produced 500 pairs of sneakers that have year-long 2018 tickets sewn into them. The shoe bearing the design of seat covers on Berlin’s U-Bahn trains was priced at only €180 (an annual BVG ticket costs upwards of €761). Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying a pair of the limited edition sneakers.

25 June 2011 | Durables

BrandBase wins a Silver Lion in Cannes

Brandactivation.nl initiator BrandBase is very proud on the Silver Lion Cyber and Design we won for the Pallet Project. It’s a great recognition for the hard work we put ...
17 July 2015 | Durables

Apple – Shot on iPhone 6

With this impressive blend of outdoor, print and social Apple shows that people take incredible photos and videos on an iPhone 6 on a daily basis. The campaign features media ...
15 December 2014 | Durables

The North Face – See for Yourself Taxi

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...