BVG Berlin – Limited edition Adidas sneaker

17 January 2018 | Durables

This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear giant Adidas. Together they produced 500 pairs of sneakers that have year-long 2018 tickets sewn into them. The shoe bearing the design of seat covers on Berlin’s U-Bahn trains was priced at only €180 (an annual BVG ticket costs upwards of €761). Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying a pair of the limited edition sneakers.

07 June 2010 | Durables

Samsung – Shakedown

This live online campaign is an original and funny way to demonstrate just how damage resistant the Samsung B2 100 really is. During each shakedown round seventy cell phones ...
15 December 2014 |

The North Face – See for Yourself Taxi

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...
27 July 2009 |

Volkswagen – Catch the Polo

A new model Volkswagen Polo drives across The Netherlands for a week. Whoever spots the car can hold it on the street and take over the wheel. The contestant ...