Nike – Fuel Missions
For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear giant Adidas. Together they produced 500 pairs of sneakers that have year-long 2018 tickets sewn into them. The shoe bearing the design of seat covers on Berlin’s U-Bahn trains was priced at only €180 (an annual BVG ticket costs upwards of €761). Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying a pair of the limited edition sneakers.