BVG Berlin – Limited edition Adidas sneaker

17 January 2018 | Durables

This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear giant Adidas. Together they produced 500 pairs of sneakers that have year-long 2018 tickets sewn into them. The shoe bearing the design of seat covers on Berlin’s U-Bahn trains was priced at only €180 (an annual BVG ticket costs upwards of €761). Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying a pair of the limited edition sneakers.

17 July 2018 | Durables

37.5 Technology – Free Doping Kit

With the start of the Tour de France 37.5 Technology picked the perfect time to launch a provocative campaign for its new cooling clothing. In Dope with This the ...
13 June 2018 | Durables

Mercedes – Return to Chapman’s Peak

Mercedes-Benz has come up with a powerful way to promote its self-driving technology. Most South African’s will remember the famous and Gold Lion winning commercial from 1990 that featured ...
30 December 2011 | Durables

Hyundai – Billboard Racing Game

Tomorrow night Times Square will traditionally host one of the most dazzling New Years Eve parties on the planet. But the whole year round the NY square is boosting ...