BVG Berlin – Limited edition Adidas sneaker

17 January 2018 | Durables

This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear giant Adidas. Together they produced 500 pairs of sneakers that have year-long 2018 tickets sewn into them. The shoe bearing the design of seat covers on Berlin’s U-Bahn trains was priced at only €180 (an annual BVG ticket costs upwards of €761). Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying a pair of the limited edition sneakers.

10 April 2018 |

Alibaba and Ford – Super Test-Drive Centre

In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...
11 June 2010 | Durables

Volvo – Subject60

Stylish & trendy. A car with a bite for cosmopolitans. With the ‘naughty’ S60 Volvo tries to shake of its Swedish dullness image. Therefore they launched the experimental Subject60 ...
31 August 2012 |

Volkswagen – Street Quest

For more than sixty years Volkswagen has been very popular in South Africa. To empahasize this the car brand came up this clever social media campaign. Street Quest is ...