Cadbury – Share the Joy

18 May 2011 | Fastmovers

Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these moments of New Zealanders experiencing joy Grammy winner Bobby McFerrin (Don’t Worry, Be Happy) composed a song.
 

30 March 2011 |

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
26 June 2019 | Fastmovers

Corona – Fit Cans

On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer ...