Cadbury – Share the Joy

18 May 2011 | Fastmovers

Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these moments of New Zealanders experiencing joy Grammy winner Bobby McFerrin (Don’t Worry, Be Happy) composed a song.
 

30 May 2011 |

Friskies – Games for Cats

Nice to see that pet food manufacturers try to activate their brand in modern ways. Friskies for example developed three iPad games for cats. If you look at this ...
11 May 2014 | Fastmovers

Shell – Shell Energy Lab Contest

Kids are the future, so you better cab let them explore the world of tomorrow as soon as possible. That’s exactly what happens at the Shell Energy Lab, a ...
20 July 2022 |

WineStax – An award-winning wine rack

In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people ...