Cadbury – Share the Joy

18 May 2011 | Fastmovers

Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these moments of New Zealanders experiencing joy Grammy winner Bobby McFerrin (Don’t Worry, Be Happy) composed a song.
 

19 October 2012 |

Dentyne – Interactive Mapping/Game

Check this feel good activation by chewing gum brand Dentyne in Chili. A colorful video projection was shown on the Contemporary Museum of Art in Santiago and resulted in ...
13 August 2019 |

Wendy’s – Keeping Fortnight Fresh

As it comes to the biggest game in the world brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships. But when ...
17 February 2009 | Fastmovers

Colgate – Don’t Forget

Giving away product samples is one way to teach children to brush their teeth three times a day. Colgate Thailand chooses a far more creative approach with a hidden ...