Canon – Printers in Concert

11 January 2017 | Durables

To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed the sheet music on stage, in real time. The live performance was not rehearsed and it was first time the musicians and conductor had ever performed together in this ensemble. A single mistake would throw the entire piece off course.

25 June 2010 | Durables

Nike – Write Your Headline

In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, ...
29 June 2009 | Durables

Philips – Philips vs.

Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...
14 October 2011 | Durables

Volkswagen – The Great Art Heist

Nice, this bold campaign celebrating the launch of the 2012 Jetta GLI. Beginning in October, pop-up art galleries began to appear in major cities across Canada. The outdoor exhibits ...