According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the form of a mobile app for iPhone and Android. Unbottle Yourself contains no less than 500 missions that aim to loosen the Swedes up a little. For example: give the bus driver a high five. Or: hug a tree and try to get people that pass by to join you. To win a grand-prize party trip to Hong Kong, contestants must score points by accomplishing various missions.
With #flowers4oxygen floriculture companies join hands to spread a message of hope during the corona crisis. They kicked-off of the campaign with an enormous (2,250 square meters) flower plant installation in ...
The bitter taste of Paso de los Toros tonic water inspired BBDO Argentina to create this dark crossover campaign with a funny twist. People with a broken heart could ...
Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...