Grolsch – Awake Your Curiosity Experiment
Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities. As sponsor of the Romanian festival, beer ...
According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the form of a mobile app for iPhone and Android. Unbottle Yourself contains no less than 500 missions that aim to loosen the Swedes up a little. For example: give the bus driver a high five. Or: hug a tree and try to get people that pass by to join you. To win a grand-prize party trip to Hong Kong, contestants must score points by accomplishing various missions.