Carlsberg – Unbottle Yourself

01 April 2011 | Fastmovers

According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the form of a mobile app for iPhone and Android. Unbottle Yourself contains no less than 500 missions that aim to loosen the Swedes up a little. For example: give the bus driver a high five. Or: hug a tree and try to get people that pass by to join you. To win a grand-prize party trip to Hong Kong, contestants must score points by accomplishing various missions.

13 May 2011 | Fastmovers

Coca-Cola – Projection Mapping

Big, bigger, biggest. Coca-Cola celebrated their 125 year anniversary the American way with the world’s largest projection mapping. The two-hour show covered the whole 26 stories high Coca-Cola headquarters ...
25 September 2019 |

McDonald’s –Billboard Bee Hotels

It’s estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live. As part of McDonald’s Sweden’s sustainability work restaurants have ...
03 February 2016 |

Donat MG – Roylet

Donat MG likes to present itself as a mineral water that has a great effect on digestion. In this funny activation the brand emphasizes its health benefits in a ...