Heineken – Your Heineken
The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers ...
According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the form of a mobile app for iPhone and Android. Unbottle Yourself contains no less than 500 missions that aim to loosen the Swedes up a little. For example: give the bus driver a high five. Or: hug a tree and try to get people that pass by to join you. To win a grand-prize party trip to Hong Kong, contestants must score points by accomplishing various missions.