Laive – The Italian Persecution
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
In their quest for viral success more and more brands use hidden camera video. Recently Carlsberg en Pepsi both launched a very cool and well executed prank. Pepsi generated almost 30 million views with this breathtaking stunt and Carlsberg scored 2,5 million with its ultimate friendship test.