Red Bull – Airdrop
With the Airdrop marketing campaign Red Bull involves students in an interactive experience. Instead of hiring hot girls to give out free samples the company placed crates of Red ...
In their quest for viral success more and more brands use hidden camera video. Recently Carlsberg en Pepsi both launched a very cool and well executed prank. Pepsi generated almost 30 million views with this breathtaking stunt and Carlsberg scored 2,5 million with its ultimate friendship test.