WestJet – Christmas Miracles
Christmas is a time of miracles. It’s also a time for feel good brand activations. WestJet Airlines combines these elements in a beautiful stunt at airports in Canada. The ...
Casa de la Amistad, a non-profit organization that supports children with cancer living in poverty, created this excellent doing good event. The goal: search hair donors to make wigs for children fighting cancer. The idea: a rock concert where the only way to get in was to pay with your hair. Hairfest was sold out and the event collected hair for 107 wigs. Be sure to check out the case video. Great work!