Nike Air – Graffiti Stores
Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art ...
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Nike – Mount Olympus
This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
JeepDemocracy
India is home to the world’s largest democracy – with up to 900 million votes being cast in the current parliamentary election. But those who live in remote parts ...
IKEA – The Good Ship
As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...
Volkswagen Amarok – The Sand Ad
During the summer months upscale residents of Buenos Aires escape to the luxury coastal resorts. To target this specific audience, Volkswagen Argentina conceived the simple idea. They carved its ...
Volkswagen – Annie. The Beetle
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
Payless – Palessi
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
BMW – The Straightest Road Trip Possible
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
MINI – Tweet to Test Drive
To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...