Volkswagen – Annie. The Beetle
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
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Payless – Palessi
In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...
BMW – The Straightest Road Trip Possible
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
MINI – Tweet to Test Drive
To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
Samsung – Modernized Masterpieces
New Samsung research suggests that 75% of men have little or no idea how to operate the domestic appliances they have at home. In this outdoor activation the brand ...
Diesel – Hate Couture
With the release of a new fashion campaign Diesel takes a stand against bullying on social media. In a series of films notable faces and influencers including Nicki Minaj, ...
LG – Hidden City Photography Project
In 1978, the Argentinian government built a wall in Buenos Aires to hide a shantytown from the outside world. The neighborhood has since been known as Ciudad Occulta (The ...
Bjorn Borg – Swap Drugs for Sportswear
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
Mini – Created in a Countryman
Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 model has enough space for the biggest adventures, MINI teamed up with stop-motion animator Kirsten ...