More than 2,000 successful Brand Activation cases

18 July 2019 | Durables

Nike Air – Graffiti Stores

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art ...

03 July 2019 | Durables

Nike – Mount Olympus

This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...

09 May 2019 | Durables

JeepDemocracy

India is home to the world’s largest democracy – with up to 900 million votes being cast in the current parliamentary election. But those who live in remote parts ...

27 February 2019 | Durables

IKEA – The Good Ship

As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...

26 February 2019 | Durables

Volkswagen Amarok – The Sand Ad

During the summer months upscale residents of Buenos Aires escape to the luxury coastal resorts. To target this specific audience, Volkswagen Argentina conceived the simple idea. They carved its ...

31 December 2018 | Durables

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...

13 December 2018 | Durables

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...

04 December 2018 | Durables

BMW – The Straightest Road Trip Possible

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...

12 November 2018 | Durables

MINI – Tweet to Test Drive

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...

24 October 2018 | Durables

The North Face – Pinnacle Project

On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...