The worlds most inspiring promotional & loyalty activation ideas

01 September 2015 |

Tribord – The Worst Drink in the World

To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a ...

28 August 2015 |

Heineken – The Jonah Lomu Machine

What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did ...

25 August 2015 |

Kagulu – Price-Scanning Truck

The Taiwanese start-up Kagulu wants to be known for its transparent and quick used car price evaluations. That’s why they came up with this creative outdoor stunt. A high-tech ...

18 August 2015 |

Nike – Instaposters

This summer Nike conquered the streets of Moscow with an high-energy mix of social and guerrilla marketing. First they searched Instagram for photos of Russian women doing impressive athletic ...

14 August 2015 |

Samsung – Recharge Yourself

The new Samsung Galaxy S6 offers wireless charging. To promote this new feature Samsung asked the Belgian ‘upcycling artist’ Evy Puelinckx to turn unused cable spaghetti into new design ...

07 August 2015 |

Lexus – The Hoverboard

  This video is awesome eye candy. But the Lexus Hoverboard is far more than that. It’s a vivid example of the car brands mission: tackling every challenge along ...

04 August 2015 |

Preview Magazine – Fashion is Power

An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of ...

17 July 2015 | Durables

Apple – Shot on iPhone 6

With this impressive blend of outdoor, print and social Apple shows that people take incredible photos and videos on an iPhone 6 on a daily basis. The campaign features media ...

13 July 2015 |

Pictionary – Cloud Sketch

Once in a while you come across a campaign that is so lovely that you just have to share it. Like this look-up-to-the-clouds-stunt from Guatemala for the iconic board ...

09 June 2015 |

Billboard Fun

This week we ran into two nifty billboards we’d like to share with you. In one of them Fiat promotes its new parking assistant with an interactive screen that ...