The worlds most inspiring promotional & loyalty activation ideas

21 May 2015 |

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....

21 April 2015 |

Hyundai – A Message to Space

The idea: a team of eleven Hyundai Genesis cars create a 5.55 square kilometres size message from a girl to her astronaut father in space. The result: a bigger than ...

06 April 2015 |

Volvo – Life Paint

With this creative concept Volvo cars again shows it takes road safety seriously. Life Paint is a spray-on reflective paint for cyclists. It uses special adhesives that are invisible in ...

29 March 2015 |

Samsung Gear VR – World’s First Virtual Reality Birth

A couple of months after the cool Diving in the Desert stunt Samsung Australia takes its to the next level for its virtual reality headset. With the aid of ...

27 March 2015 |

ASICS – Lights on LA PR Stunt

To celebrate the 30th edition of the LA Marathon title sponsor ASICS lighted up Los Angeles. The night before the event ASICS marked the entire 26.2 mile course with ...

27 February 2015 |

Samsung – Diving in the Desert

If you ever visited the Australian outback you know that the ocean feels 10.000 miles away. Opening a dive shop in Alice Springs also seems to be insane. Unless ...

25 February 2015 |

Converse – Fight the Gray

Due to a 2006 law Sao Paulo turned into a colourless urban jungle. Together with a group of street artist Converse decided to combat the thousands shades of gray ...

20 February 2015 |

Ford Mustang – Speed Date

The award for the coolest Valentine stunt this year goes to Ford. In a hilarious video unsuspecting men are invited for a speed date with a women. She’s quite ...

18 February 2015 |

Nike Air Jordan – Last Shot Simulator

To celebrate the anniversary of the Air Jordan basketball fans in New York were treated to an epic brand experience. The Last Shot Simulator mixes video game with real-life ...

20 January 2015 | Durables

DJ QBert – Conductive Ink Album Cover

This album cover by the American DJ QBert is a great example of the creative things you can do with conductive ink technology. By touching the album cover people ...