We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. ...
Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...
IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed ...
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they ...
Are you already getting fed up with all the selfie activations lately? This one by Old Navy is too good not to share. To celebrate its 20th birthday the ...
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
IKEA promoted the opening of its 30th store in France with this awesome outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA ...
To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with ...
Car manufacturer Smart believes that smart ideas can turn a city into a better place. This funny feel good activation in Portugal is part of the international WhatAreYouFOR campaign. ...