Sports brand ASICS is sponsor of the World Series of Beach Volleyball and one of the greatest beach volleyball players of all-time: Kerri Walsh Jennings. To offer World Series ...
To prove the water resistance of the Galaxy S5 Samsung confronted people in Zurich with an unexpected challenge. They had to jump into the ice-cold lake and take an ...
This show don’t tell stunt looks quite a lot like the award winning Volvo Test Series campaign. But the result is so cool that we like to show it ...
Using a smartphone behind the wheel costs lives. In Hong Kong, Volkswagen helped to warn people for this peril with a technologically savvy and extremely effective activation. Check out ...
Sortie en Mer is a very confronting campaign by Guy Cotton. The French manufacturer of marine and safety clothing tries to make people aware of the dangers of open water ...
PlayStation surprised passers-by in Antwerp with an electrifying activation. A life size electrical socket was installed at Central Station with the indication to insert both fingers. Persistent travellers got ...
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to ...
For this interesting social photo experiment Nokia distributed 30 smartphones in 30 cities around the world. They gave the new Lumia 1020 to volunteers who have been urged to ...
Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...