Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
To demonstrate the photographic performance of the Xperia Z5 camera, Sony in France came up with this spot-on Instagram adventure. The experience begins with a picture of a Paris ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...
Everyone knows that the hardest part of painting is in the details. Painting tools brand Purdy translates this into a very creative and effective piece of brand activation. With ...
It’s feel good Friday. That means it’s time for a sunny case. In this one Smart invited duo’s (partners, best friends, mothers and daughters) for test drive in the ...
Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers ...
Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...
On the endless highways from Lima to the Chilean border drowsy drivers are the top cause of car accidents. To make matters worse, there are no areas where drivers ...
Backing up a trailer or caravan can be quite challenging. That’s why Volkswagen invented its Trailer Assist. To create buzz around the new feature VW Norway came up with ...
In this cool outdoor activation Canon helps people in New York to shoot better pictures. In three of the city’s most-photographed areas the brand presented pop-up digital billboards with ...