The worlds most inspiring promotional & loyalty activation ideas

12 October 2022 |

Matilda Bay – Rejected Ales

It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of ...

20 July 2022 | Fastmovers

WineStax – An award-winning wine rack

In a successful pursuit to drive repeat purchase behavior and convert regular buyers into premium customers, Gall & Gall cleverly used the power of promotional reward marketing. When people ...

11 May 2022 |

Chicken Lit – SoulFuel Safe Lamp

Many South Africans living in extreme poverty can’t afford electricity. Or don’t have access to it. That means they often turn to open flame fire like paraffin lamp and ...

09 May 2022 |

IKEA & WWF – Swedish Seedballs

In Denmark only 1-2% of the nature is wild, resulting in a massive lack of habitats and nourishment for endangered Danish insects. To raise awareness about this silent biodiversity ...

19 April 2022 |

McDonald’s – McDelivery Detector

McDonald’s has come up with a fun gadget for untalented cooks: the McDelivery Detector. This super limited-edition device detects when food is burnt and then automatically orders your favorite ...

28 February 2022 | Durables

Huggies – Pelushirts

It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their ...

27 January 2022 |

Elena’s – The Heartbreak Ice Cream

Wherever there is a broken heart, there’s ice cream. That Mexican ice cream brand Elena’s to design a limited-edition product with heartbreak in mind. It includes five flavors strategically ...

08 December 2021 |

Shiseido – My Crayons Project

Japan is one of the most homogenous nations on the planet. In schools, subtle differences in skin tone are noticed. As an expert in skin color cosmetics brand Shiseido ...

08 November 2021 |

Nescafé – Coffee Flipbook

On National Coffee Day Nescafé Colombia paid homage to coffee and the people who grow it with limited-edition flipbooks, which were made with the very liquid that inspired its ...

29 October 2021 |

Beco – Steal our Staff

Beco makes environmentally friendly toiletries. But it is the people that make the brand what it is: 80% of its workforce disabled. In this provocative campaign – Grand Prix winner ...