The worlds most inspiring promotional & loyalty activation ideas

26 April 2015 |

Jägermeister – HausBar

In this cheerful activation Jägermeister gives German men the opportunity to nominate friends who for whatever reason don’t come to the pub anymore. The HausBar is a pop-up bar ...

14 April 2015 |

Dove – Choose Beautiful

Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...

12 April 2015 |

McDonalds – I’m Lovin it 24

24 gifts of joy. In 24 cities. Over 24 hours. From Australia to Los Angeles. From a life size coffee cup-shaped ball pit to talking burgers, a pyjama party, ...

03 April 2015 |

Suntory – Worlds First Interactive Whisky Glass

Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...

13 February 2015 |

Coca-Cola – Taking Home Happiness

This  spot on activation is exactly why we often pay attention to Coca-Cola’s Happiness campaigns. In Taking Home Happiness Coke surprises guest workers on their way home for the ...

29 January 2015 | Fastmovers

Bud Light – Real-life Pacman

Bud Light released its Superbowl ad. In this epic 90-second commercial some random guy is allegedly picked to play a life-size version Pac-Man. What happens next is pretty much the ...

16 January 2015 |

Castello Cheese – Eat the Art Pop-up Museum

Sampling deluxe by the Danish cheese brand Castello. In a eat the art pop-up museum in New York City passers-by got the opportunity to products in a very original ...

13 January 2015 |

Kingfisher – Oculus Rift Beer Coaster

Nice to see a campaign starring the virtual reality headset Oculus Rift. Indian beer brand Kingfisher used it in this installation in which festivalgoers took one hell of a rollercoaster ...

12 January 2015 |

Coca-Cola – Share a White Christmas

Coca-Cola did it again with a heartfelt Christmas activation. With a charming installation they transported snow fun from a stone cold Finland to a tropical Singapore. This case video ...

14 November 2014 |

HEMA – CROP CiRCLE STUNT

For the seventh time in a row the Dutch population elected retailer HEMA as the most indispensable brand. To celebrate this fact BrandBase came up with a stunt starring ...