The worlds most inspiring promotional & loyalty activation ideas

23 May 2014 |

Pocari Sweat – Lunar Dream Moon Capsule

Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...

21 May 2014 |

Beck’s – Playable posters

To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use ...

14 May 2014 |

Sol de Janeiro – Skin Cancer Campaign

In this amazing awareness campaign sunscreen brand Sol de Janeiro and Ogilvy Brazil use a key element of the Brazilian beach life – tattoos – to boost awareness of ...

11 May 2014 |

Shell – Shell Energy Lab Contest

Kids are the future, so you better cab let them explore the world of tomorrow as soon as possible. That’s exactly what happens at the Shell Energy Lab, a ...

05 May 2014 |

Nivea – Print ad & safety bracelet

Again Nivea Brazil presents an ingenious mix of print and technology. Last year they came up with a brilliant solar charger ad and now they developed a print ad ...

30 April 2014 | Fastmovers

Paulig – Muki

For many people the coffee cup is like an inseparable friend. That inspired Finnish coffee roastery company Paulig to find a way to put a new spin on the re-usable ...

10 April 2014 |

HONEY MAID – LOVE

Honey Maid produces wholesome graham crackers. And heart-warming advertising. The brand’s most recent tv-commercial shows families of every kind that included a two-dad household and an interracial family. The ...

04 April 2014 |

The Dorito’s Jacked Street race

Three rappers, three pimped micro cars and a very bold trailer. With this campaign Doritos is zeroing in on the latest youth trend in The Netherland, where kids find ...

25 March 2014 |

Pepsi Max – Augmented reality Bus Shelter

We’ve spotted quite a lot outstanding branded bus shelters over the last few years. But this one by Pepsi is by far the coolest. With a little bit of augmented reality ...

21 March 2014 |

Coca-Cola – SLURP!

When visiting the cinema you often have to deal with a soundtrack of slurps, munches and chatters. Coca-Cola showed moviegoers in Copenhagen just how annoying that kind of behaviour ...