Bol.com – The Impossible Signing Session
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary art collections. To stir up interest the museum and its agency Marcel created a miniature model of the Centre and seeded it among tourist shops near Parisian landmarks, accompanied by enthusiastic street sellers. The miniature included a QR code on its base. When scanned with a phone, Google Maps would lead the buyer straight to Centre Pompidou.
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The ...
Brands that cooperate with social influencers to get their message across is daily business. But letting a beauty vlogger crash live on YouTube, that’s another story. In this campaign ...
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...