Shell – VAN GOGH AT WORK
Since 2005 Shell helps the scientists of the Van Gogh Museum with technical knowledge and inventions. Their research provided a great insight into Van Gogh’s way of working, as ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary art collections. To stir up interest the museum and its agency Marcel created a miniature model of the Centre and seeded it among tourist shops near Parisian landmarks, accompanied by enthusiastic street sellers. The miniature included a QR code on its base. When scanned with a phone, Google Maps would lead the buyer straight to Centre Pompidou.