Haas&Hahn – Favela Painting Project
Brandactivation.nl loves big, impactful ideas. Usually we showcase them when finished, but for this social art project by Haas & Hahn we gladly make an exception. Together with local ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary art collections. To stir up interest the museum and its agency Marcel created a miniature model of the Centre and seeded it among tourist shops near Parisian landmarks, accompanied by enthusiastic street sellers. The miniature included a QR code on its base. When scanned with a phone, Google Maps would lead the buyer straight to Centre Pompidou.