Bol.com – The Impossible Signing Session
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary art collections. To stir up interest the museum and its agency Marcel created a miniature model of the Centre and seeded it among tourist shops near Parisian landmarks, accompanied by enthusiastic street sellers. The miniature included a QR code on its base. When scanned with a phone, Google Maps would lead the buyer straight to Centre Pompidou.