Yihaodian – 1000 virtual supermarkets
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...
Guys want to go to the bar with the boys, their girlfriends have other plans. Cerveza Norte translated this classic boy-girl fight in a brilliant campaign. For each donated Norte bottle top the Argentine beer brand supplied one minute of good deeds. In this way an evening drinking helped cleaning up local schools and parks. By far the best excuse ever to get drunk!