CIF – Cleaning up Romania

05 June 2014 | Fastmovers

We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app that helps to clean racist or vulgar graffiti. With the app people could easily photograph and report graffiti and after that a Cif-branded cleaning team showed up and removed it. Check out the case study, it’s worth watching. showcases more than 850 cross medial advertising cases from all over the world. Follow us on Twitter.