Budweiser – Recup Arena
As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely ...
We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app that helps to clean racist or vulgar graffiti. With the app people could easily photograph and report graffiti and after that a Cif-branded cleaning team showed up and removed it. Check out the case study, it’s worth watching.
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