CIF – Cleaning up Romania

05 June 2014 | Fastmovers

We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app that helps to clean racist or vulgar graffiti. With the app people could easily photograph and report graffiti and after that a Cif-branded cleaning team showed up and removed it. Check out the case study, it’s worth watching. 

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12 March 2010 |

Rexona – The ultimate Alter Machine

As part of a new campaign for their V12 deodorant Rexona developed the testosterone-filled Facebook app The Ultimate Alter Machine. It’s a cool quiz with a sort of Matrix ...
14 June 2016 |

Tiger Beer – Pop-up store in New York

Cheap goods, low quality. Those are usually the first words that come to mind when people are asked about Asian products. To beat this stereotypes Singapore-based Tiger Beer repurposed ...
24 October 2011 | Fastmovers

Starbucks – Interactive Storefront

To promote the launch of the new My Starbucks Rewards program Starbucks unveiled this nice piece of digital eye candy. Four of the highest traffic windows in Toronto and ...