Dentyne – Interactive Mapping/Game
Check this feel good activation by chewing gum brand Dentyne in Chili. A colorful video projection was shown on the Contemporary Museum of Art in Santiago and resulted in ...
We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app that helps to clean racist or vulgar graffiti. With the app people could easily photograph and report graffiti and after that a Cif-branded cleaning team showed up and removed it. Check out the case study, it’s worth watching.
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