CIF – Cleaning up Romania

05 June 2014 | Fastmovers

We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app that helps to clean racist or vulgar graffiti. With the app people could easily photograph and report graffiti and after that a Cif-branded cleaning team showed up and removed it. Check out the case study, it’s worth watching. 

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The Times – JFK Unsilenced

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