Citroën DS5 – Twitter race

24 November 2011 | Durables

Nice social media campaign to promote the launch of the new Citroën DS5 in Holland. Via Twitter people could tweet a DS5 to a certain location. The most persistent contender won a year free driving. The Twitter race was broadcasted live on Facebook en causes a big online buzz.

11 January 2017 | Durables

Canon – Printers in Concert

To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed ...
03 July 2019 | Durables

Nike – Mount Olympus

This year the Greek basketball star Giannis Antetokounmpo has risen to become NBA’s Most Valuable Player (MVP). For the release of his signature Nike shoe – the first European ...
05 November 2009 | Durables

Ford – Fusion 41

Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims ...