Philips – Augmented Reality Mugs
With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick ...
Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the largest karaoke event ever in Spain, the karaoC3. In front of the historical La Puerta de Alcalá thousands of people sang along with classic Spanish songs. A nice example of feel good brandactivation.