Citroën – KaraoC3

04 June 2010 | Durables

Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the largest karaoke event ever in Spain, the karaoC3. In front of the historical La Puerta de Alcalá thousands of people sang along with classic Spanish songs. A nice example of feel good brandactivation.

11 January 2017 |

Canon – Printers in Concert

To demonstrate the reliability of its printers, Canon asked a 19-person orchestra to perform Beethoven’s 7th Symphony. But instead of reading sheet music on a stand, 19 imageCLASS printers printed ...
02 March 2012 | Durables

Intel – Pop-Up Theatre

With a new take on the worn-out flashmob concept, Intel demonstrates the design and responsiveness the new Ultrabooks. Sixty people with Ultrabooks synched together to create a Pop-Up Theatre in a ...
06 June 2012 |

Volkswagen – Das Interland

In this EURO2012 campaign Volkswagen Netherlands plays with the rivalry between Dutch and German football fans. Das Interland is an addictive game concept that connects Dutch and Germans for ...