Mattel Games – Shopping Mall Surprise
Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the largest karaoke event ever in Spain, the karaoC3. In front of the historical La Puerta de Alcalá thousands of people sang along with classic Spanish songs. A nice example of feel good brandactivation.