Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the largest karaoke event ever in Spain, the karaoC3. In front of the historical La Puerta de Alcalá thousands of people sang along with classic Spanish songs. A nice example of feel good brandactivation.