Smartpolis Insurance – Car Curling
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament ...
Again an inspiring concept from Brazil, where language school CNA brilliantly connected young Brazilians who want to learn English with elderly Americans living in retirement homes who just want someone to talk to. This perfect match resulted in touching encounters, as can be seen in this beautiful case study.
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