E-Dina – WaterLight
At least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours. That insight inspired creative agency Wunderman Thompson Colombia ...
Pakistan denim manufacturer Azgard9 has turned a sci-fi fashion dream into reality by developing a sustainable garment that produces oxygen. The innovative hoodie is the product of Azgard9’s repositioning that focuses on developing eco-friendly products.
Developed in partnership with the London-based design research studio Post Carbon Lab, Azgard9 treated 200 hoodies with microbial pigmentation. So they’re actually behaving like a plant by using photosynthetic microorganisms.
CO2AT was a limited edition and was not for sale. Azgard9 sent it to key people at major fashion retailers, simulating a piece from their fall/winter 2043 collections.
It turned out to be a brilliant hook to generate leads for denim sales (US$5M resulted from CO2AT’s leads).