Heineken – Beer-injected Sneakers
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
Pakistan denim manufacturer Azgard9 has turned a sci-fi fashion dream into reality by developing a sustainable garment that produces oxygen. The innovative hoodie is the product of Azgard9’s repositioning that focuses on developing eco-friendly products.
Developed in partnership with the London-based design research studio Post Carbon Lab, Azgard9 treated 200 hoodies with microbial pigmentation. So they’re actually behaving like a plant by using photosynthetic microorganisms.
CO2AT was a limited edition and was not for sale. Azgard9 sent it to key people at major fashion retailers, simulating a piece from their fall/winter 2043 collections.
It turned out to be a brilliant hook to generate leads for denim sales (US$5M resulted from CO2AT’s leads).
To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs ...
With this fun activation Ziggo gives a positive boost to its sponsorship of Ajax. The telecom provider asked the legendary Finnish player Jari Litmanen (who won the Champions League ...
Ethical sourcing means making sure that the things we buy are made in a way that is good for the environment and fair for the people who make them. ...