Beldent – Almost Identical
An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...
This rocking activation gives new meaning to the term downloading. In Colombia, Coca-Cola promoted its online radio station Coke FM via a live concert where the audience could literally download the band. Refreshing campaign with good results: the performance saw 50,000 downloads from the website in just one hour, 800% more interaction on the site and 337% more visitors. Similar concerts are planned in Quito, Sao Paolo and Mexico City.