Unilever India – Kan Khajura Station
The most important element in branding and marketing is your audience. You have to know how people think, what they love and which problems they face in daily life. ...
This rocking activation gives new meaning to the term downloading. In Colombia, Coca-Cola promoted its online radio station Coke FM via a live concert where the audience could literally download the band. Refreshing campaign with good results: the performance saw 50,000 downloads from the website in just one hour, 800% more interaction on the site and 337% more visitors. Similar concerts are planned in Quito, Sao Paolo and Mexico City.
The most important element in branding and marketing is your audience. You have to know how people think, what they love and which problems they face in daily life. ...
Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in ...
Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. ...