Unilever India – Kan Khajura Station
The most important element in branding and marketing is your audience. You have to know how people think, what they love and which problems they face in daily life. ...
This rocking activation gives new meaning to the term downloading. In Colombia, Coca-Cola promoted its online radio station Coke FM via a live concert where the audience could literally download the band. Refreshing campaign with good results: the performance saw 50,000 downloads from the website in just one hour, 800% more interaction on the site and 337% more visitors. Similar concerts are planned in Quito, Sao Paolo and Mexico City.