Laive – The Italian Persecution
Here is a somewhat crazy but pretty cool activation from Peru. The local dairy brand Laive hired Italian drivers, outfitted them with Vespa scooters, and stationed them at Lima’s ...
In this campaign Coca-Cola Israel mixes two social worlds that kids love: Facebook and summer events. The company hosted a range of summer activities where teenagers were able to activate Facebook posts just by looking at Coca-Cola’s FaceLook machine. The facial recognition technique identifies the user and posts an automatic comment which relates to the activity. A innovative way to share summer fun with friends!