Coca-Cola – Face Look

04 August 2011 | Fastmovers

In this campaign Coca-Cola Israel mixes two social worlds that kids love: Facebook and summer events. The company hosted a range of summer activities where teenagers were able to activate Facebook posts just by looking at Coca-Cola’s FaceLook machine. The facial recognition technique identifies the user and posts an automatic comment which relates to the activity. A innovative way to share summer fun with friends!