Gatorade – Mission Control
Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...
More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial Profiler. This Facebook application matches your face up with people around the world who look like you. The slogan? ‘If Coke Zero has Coke’s taste isn’t it possible someone out there has your face?’ Look here for the trailer.