Dove – Choose Beautiful
Average or beautiful? In this confronting experiment Dove let’s women in San Francisco, Shanghai, Delhi, London and Sao Paulo decide for themselves. The message: feeling beautiful is a personal choice. The ...
After launching personalized road signs, Coca-Cola in Israel continues to push the boundaries of its brand activations. The Social Robot allowed Israeli teenagers to be part of the popular Summer of Love Festival without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn’t physically be there. And in the Mini-Me campaign Coca-Cola experimented with the possibilities of 3D printing. To promote a new smaller-sized bottle fans could win a mini figurine of themselves.