Cadbury – Share the Joy
Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these ...
After launching personalized road signs, Coca-Cola in Israel continues to push the boundaries of its brand activations. The Social Robot allowed Israeli teenagers to be part of the popular Summer of Love Festival without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn’t physically be there. And in the Mini-Me campaign Coca-Cola experimented with the possibilities of 3D printing. To promote a new smaller-sized bottle fans could win a mini figurine of themselves.