Coca Cola – Maroon 5 session
Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...
After launching personalized road signs, Coca-Cola in Israel continues to push the boundaries of its brand activations. The Social Robot allowed Israeli teenagers to be part of the popular Summer of Love Festival without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn’t physically be there. And in the Mini-Me campaign Coca-Cola experimented with the possibilities of 3D printing. To promote a new smaller-sized bottle fans could win a mini figurine of themselves.
Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...
Asylum 626 is an impressive and stunningly designed combination of a horror movie, an interactive game, social media and advertising. In this follow-up of the successful campaign Hotel 626 ...
In the Dominican Republic an average of 37 children a year die from being left alone in hot cars. To confront this danger, the Nestlé milk brand Nido created ...