Heineken – Italy Activation
Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan ...
Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. Fans of the American pop rockers can online contribute to a track by logging in on Coca Cola’s music site today. They can have their say on the lyrics, riffs and rhythms for a new Maroon 5 single, that the band will share with the world the end of the 24 hours.